car buyer insights

Get a comprehensive overview of the Australian new car buyer through our annual research whitepaper. Uncover insights into buying behaviours, consumer demographics, brand consideration and more.

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Why this research?

1. Provide a detailed, yearly snapshot of the Australian new car buyer to the industry.

Through independent research and a nationally-representative sample of Australians who have purchased or intend to purchase a new car within 12 months.

2. Deliver actionable insights to help make buying the right new car quicker and easier for all.

Our aim is to influence better decisions right across the automotive supply chain, delivering benefits to dealers, manufacturers and consumers.

3. Identify shifting consumer behaviours to ensure CarExpert and its partners remain ahead of the curve.

We believe that understanding our consumer is an important part of ensuring we provide an engaging experience that maintains our mantle as Australia’s #1 website for new cars.

Interested in a copy?

Discover more about the new car buyer, what activities and emotions drive them throughout the process and the influence that digital sources have on their decision making, as well as the role dealerships play in the vehicle purchase journey.

The research also takes a glimpse into the future and what consumers believe to be where their purchase journey is headed, as well as their thoughts on advances in automotive technology.

Complete the form below and one of our team will be in contact to share with you.

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